Because a well managed PPC campaign can be a game changer. You want our SEM Services on your team. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click.
Expertly Managed Campaigns
Each PPC campaign is handled by certified and seasoned AdWords specialists, so your clients are always in good hands.
Campaigns are monitored, tested, and optimized for ideal returns. Includes Google AdWords setup, keyword research & more.
Outstanding Full Service Reports
We provide reports including a set-up report, regular performance reports, analytics monitoring & recommendations.
Here’s How It’s Done: Launching Your PPC Campaign
Step 1: Keyword Research & Analysis
Keyword research, ad groups, & competition research to find the opportunities and make the most of your client’s ad budget.
Step 2: Build The PPC Campaign
We build custom campaigns targeted to your business based on the data gathered during the research and analysis.
Step 3: Launch The Ads
After launching the perfectly targeted ads it’s time to track conversions, analyze traffic, and present reports. Manage all this from the dashboard.
Step 4: Traffic & Click Through
A well-managed PPC campaign results in clicks to the right pages with constant bid optimization. Our Private Label PPC Services deliver this.
Knowing When It’s Time For a PPC Campaign
PPC is just a part of our drive to establish an online presence for your requirements. So how do you know when it’s time for a SEM strategy?
Time is of the Essence
You have already started an SEO strategy, which can take time but your client wants to be at the top of the results page now!
Filtered Results are Preferred
PPC utilizes social media platforms which allows you to target a range of demographics and preferences.
Your Simply Want the Best of the Internet
Your SEO strategy is already showing results and you believe there’s still more people to reach! So a PPC campaign it is!
There are a lot of reasons why someone might not convert on your site the first time they visit. With remarketing, your clients’ potential customers will have another chance to become actual customers. We implement the right remarketing strategy for your campaigns to convert leads and bring business back to your clients.
Responsive Display Ads
Our AdWords specialists are certified partners of Google and Facebook with years of experience in search engine marketing. We provide a great client experience and drive growth to your revenues, while our experts handle the SEM.
We specialize in the following areas of expertise:
Search Ads – By targeting a keyword, your ad can show at the top of a search engine results page.
Mobile Ads – Your ad right in the palm of their potential customers’ hands. That’s right you want them to be.
Display Ads – Google Display Ads can be on any of Google’s network sites: YouTube, Gmail, Blogger, and more.
Video Ads – People love videos. The best video ads make people forget they are watching an ad and pulls them in for 90 seconds.
How Does Pay Per Click Advertising Work?
What is PPC?
Pay Per Click (or SEM – Search Engine Marketing in Google’s parlance) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. You pay for each click that a person makes on that ad, whether it’s on the search results page or on a host website. The ad will only show on a results page for which the search was relevant to your business.
Do I have access to the PPC Campaign that you are managing for me?
Yes. We offer total transparency and you can access and manage the SEM campaign anytime you want through the Client Studio. You can see a summary of the targeted keywords and analyze backlinks. You can even integrate Google Analytics to further keep track of performance.
Does PPC put my client’s ad in the top position of a Google search?
No, and in most cases, you wouldn’t want it to be. The Google Adwords system does not just take into account the bid price when arranging the sponsored ads. The position of any ad takes into account over one hundred different factors including your quality score, volume of clicks as well as website and content relevancy enabling Google to deliver the right results to end users and empowering smaller advertisers to compete with bigger advertisers who have much higher budgets.
Who can benefit from SEM services?
It improves the online presence on Google search for your clients and increases the chances of targeting the right customers at the right time. Our Pay Per Click Advertising Services are suitable for your clients which are looking for immediate results and quick returns on their online marketing campaigns. We offer different packages to match the niche and needs of the business – PPC Starter Package, PPC Small Package, PPC Medium Package, and PPC Large Package
Can I target my competitor keywords?
Yes. You can target competitor keywords to attract searchers who are looking for the same business as yours or have the same services. Additionally, our PPC services include remarketing, which allows you to target an audience which has previously visited your website and are now searching specifically for your competitors, if you choose.
How long does it take for the ads to appear on the SERPs?
All ads go through a review process performed by Google and can take a day. The process begins immediately up creation of the ad. However, some ads are eligible to run while the review is ongoing and therefore can appear in a matter of hours. However, according to Google, those ads won’t be shown to anyone with SafeSearch enabled while the review is ongoing.
Can I your PPC services without SEO?
Yes, as PPC is not SEO dependent. It does not rely on Google search algorithms. It’s an advertising campaign that takes advantage of Google’s nature as a search engine. Unlike SEO, PPC will never generate free traffic because Google is ranking you based on your ad spend and not the quality of your site. SEO is an investment in the quality of your site and not just an investment in gaining organic rankings.
I already have an existing Google AdWords account. Do I still need to pay for the setup fee?
It depends. If you have Pay Per Click campaigns that are already running and only minimal changes need to be made, the setup fee is waived. If you have an account but the campaigns still need to be set up or there are a lot of settings that need to changed, then you will need to pay for the setup fee. Please contact your Project Manager for a FREE SEM Proposal and Landing Page Analysis.
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