Websites and smart-phone applications have become progressively more complex as the proliferation of device choices and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience.
But regardless of how much has changed in the production process, a digital experience's success still hinges on just one thing: is it fun to use? "Does this app give me value? Is it easy to use? Is it pleasant to use?" These are the questions that run through the minds of visitors as they interact with your products, and they form the basis of their decisions on whether to return.
At LOOK Innovative we employee a full-service team of designers, strategists and technologists who turn your ideas into relevant digital businesse models. As leaders in digital innovation and digital business building, we help you to engage and design new digital opportunities as well as increase the performance of existing digital assets and capabilities. User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).
We start with business strategy. Success in digital begins with a thourough understanding of industry dynamics, determining how those trends are disrupting and changing the competitive landscape, and accurately producing relevant, engaging, expereinces. From accurate strategic planning comes opportunity.
Having a good idea is not enough. To ceate value the idea must be brought to life, with a compelling user experience. Designing it, prototyping it, and developing the go-to-market strategy, is the critical requirement.
It's not all fun and games—it takes hard work to realize value. It means architecting the solution and ensuring it gets built and launched on budget—all the while building the organization's capability to deliver it on an ongoing basis.
Case Study: What the #$%@ is UX Design? | UX Mastery
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