The speed at which manufacturing companies go to market is dramatically increasing and changing the traditional manufacturing model. Customers expect to be able to research and purchase a manufacturer’s product online as well as locate a store or authorized distributor quickly and easily.
Distribution companies want to be able to place online orders with their negotiated pricing. And sales teams want access to detailed product and customer account information from anywhere.
Manufacturers are realizing that they must function more intelligently, efficiently and collaboratively to meet the growing expectations of connected and empowered customers. Ecommerce is being looked at as a way for them to achieve these goals cost effectively.
E-Commerce Trends in Industrial Manufacturing
LOOK Innovative understands the traditional model of distribution is rapidly changing. It’s a whole new ballgame for manufacturing and distribution than it was 10 years ago. Today, B2B customers increasingly act like consumers with the desire for self-service tools and instant access to product information through their mobile devices.
The benefits of this are considerable, with businesses as much as ordinary consumers having the same high expectations when purchasing goods, remembering both good and bad experiences. An effective online platform for ecommerce also allows businesses to integrate with distribution channels and partners, offering targeted marketing campaigns and promotions and giving customers access to accurate inventory availability and order statuses.
This full experience, however, is only possible through the integration of a suitable ecommerce platform with the whole business, using appropriate back office technology, such as customer relationship management (CRM), inventory and master data management (MDM) systems.
LOOK Innovative Solutions
Provide the process of rolling out a new Ecommerce solution to enable better collaboration with partner manufacturers, disrtibutors and customers throughout the buyer journey..
Provide sensible ways that manufacturers can utilize new technologies, such as a cloud-based Ecommerce solution, to enable the highest level of functionality and supreme reliability
Introduce the benefits of implementing developments in purchasing, such as purchasing cards, particularly in light of more suppliers rolling out comprehensive Ecommerce solutions
Case Study: eCommerce Marketing for Manufacturers - TechZui
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