Smartphones have changed the substance of mobile communications. LOOK Innovative makes it easy for you to clearly determine, how mobile marketing fits in the digital expereince, your customer receives.
Have you noticed how regularly individuals take a glance at their telephones? This isn't a pattern that will rapidly blow over either. As mobile innovation advances, individuals' engagement with their telephones will perpetually grow as well. Provided that expectations are right, mobile devices could replace using cash by 2016. This has created a huge opportunity to connect with you customers.
Today, location awareness and mobility have added connection to even the most customary activities, while social media and the mobile Web have added a layer of instantaneous human association with clear business transactions.
One area in which, the value of mobile marketing is on full display, is the interactive medium known as proximity marketing that combines digital signage with mobile technology.
In the past technologies have attempted to reach consumers with static delivery methods such as text messaging, which essentially scatter an ad to as many people as possible, with the expectation that a small percentage of consumers will receive the message and take action.
While certainly innovative for their time, text message marketing and other static outreach methods historically have not generated quantifiable or consistent ROI.
Proximity marketing, by comparison, operates on the basis that the demographic is already identified.
The messaging is delivered to consumers based on their location – as near as possible to the point of sale, or inside a retail outlet, for example – reaching consumers in the ideal physical location and mindset to complete a transaction.
Just DOOH it
Superior results in proximity marketing are enabled both because of the growth of digital-out-of-home media,(DOOH), which includes digital signage and larger-format media such as digital billboards – as well as the number of mobile devices and the general public's acceptance for using them for commercial purposes.
Together, mobile and proximity technology and multichannel DOOH networks provide the ability to deliver content in a contextually relevant environment and at moments of maximum influence.
Case Study: Digital Signage for Fashion Retail - YCD
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