There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.
The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business success.
No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.
The Power of 4 Tools In 1
1. Listings Management Tool
Take Full Control of Online Listings
How many opportunities did you miss by not being in the right directory site? With our Listings Management Tool, we see all your listings in one place, making it easier for us to monitor and update inaccurate business information.
2. Review Monitor Tool
Monitor Reviews from Top Review Sites
We monitor and respond to your customer reviews on popular review sites like Yelp and Google My Business. We receive alerts for new reviews, and share positive reviews on different platforms to boost your presence.We use a proprietary tool to track all reviews in one dashboard. With the Review Monitor tool, knowing what customers are saying about your business is easy.
3. Review Generator
We Generate Real Reviews & Build Your Online Reputation
Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your web site. Consider their age, sex or interests – this will help us determine the best design style for your site.
4. Mentions Tracking Tool
Stay on Top of Your Client’s Digital Footprint
Know what customers think about you with our Mentions Tracking tool. This tool provides you a quick view of your brand and keyword mentions on different platforms.
Our tool shows you aggregate information on:
Total mentions for the last 30 days
Top keyword mentions
A breakdown of your client’s web mentions
Different platforms where the mentions appeared
Online Reputation Management Tool Video
What is online reputation management?
Online reputation management (ORM) makes you look better online. It is the essential personal branding tool of our time. Contrary to popular opinion, though, ORM is not a magic wand that removes unwanted information from the Internet – at least, not in the U.S., the market this article focuses on. ORM consists of monitoring, improving and maintaining the publicly available online information about individuals, businesses and organizations.
How often does the tool refresh with the latest data?
The Reputation Management dashboard checks for new data at the start of each day as well as the moment you log in to the Client Studio. You can also initiate a refresh manually inside the Client Studio in order to check your data (we allow 1 manual refresh for every 30 minutes). We’re all about saving you time through as much automation as possible, so you can set up notifications to your email account which will alert you when we find a new review for you to check out. You'll have peace of mind knowing that we monitor your listings, mentions and reviews daily.
Why is online reputation management necessary?
Online reputation management is necessary because anyone can say anything online — anonymously, posing as an expert or as someone else. Bots also continuously locate and publish any data they locate from public records found on the Internet — including telephone directories and real estate ownership records filed at county courthouses.
What does it mean to suppress reviews?
Suppressing bad reviews, gives your client the abiltiy to give unsatisfied customers the relief they require in order to end a bad experience on a good note. At the same time, the customer gets to vent their frustration on your client’s platform. We simply remove the prompt to share the bad review on the popular review site and give your clients the ability to deal with it in a real way. We recommend not suppressing all negative reviews in the dashboard. Displaying some negative reviews is natural.
What are ways a reputation can be damaged?
There are a bunch of ways. Someone can write something negative about you in a blog post, which is fairly common, unfortunately.
There are complaint sites where people can anonymously post comments for a business or a person, such as RipOffReports, and these are very powerful.
Also, there are some inventive ways used to damage a reputation. A disgruntled ex-client or fired employee sometimes takes over or really hijacks a domain name to post bad things about them, such as, “JohnSmithIsACrook.com”–and this shows up very quickly on the first page of Google.
One last thing: what if you have the same name as someone with a bad reputation or something in the news? This could inadvertently impact you even though you did nothing wrong.
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